Brain Food #685
Start simple
Thoughts of the day
Good morning. I was thinking of how masks have made so much of life possible over the past two years — boarding a plane to visit family, going to the cinema to enjoy a film, even entering a shop to buy Christmas gifts for your loved ones without fear.
This triggered a quick thought on ideas. Ideas do not always have to be grandiose, complex, impossible. David Ogilvy, the father of creative advertising, famously said, “Big ideas are usually simple ideas.”
Think of what simple idea is waiting to come to fruition. Something the world needs that has not been created yet. It can be repurposing something that already exists. Much of creativity starts not with imagining something otherworldly, but from seeing what is in front of you differently. We can all start simple, today.
Elliot Erwitt’s street photography was not necessarily about capturing unique moments, but about seeing life in a different way (in this case, from the level of man’s adorable four-legged friends).
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